Intima, a boutique lingerie store, needed to differentiate itself from a competitor in Monterey that ranked higher and attracted more foot traffic. The challenge? Establishing Intima as the go-to destination for a personalized, high-quality shopping experience—something the competition couldn’t match.
Website Optimization:
Enhanced SEO and content to rank higher for key search terms, directing more potential customers to Intima’s site.
Authentic Brand Storytelling:
Shifted messaging to emphasize intimacy, expertise, and the personal touch of boutique shopping.
Targeted Digital Marketing:
Used social media, email, and paid ads to attract customers looking for a high-end, tailored lingerie experience.
Conversion-Focused Strategy:
Designed content to drive online visitors to book private fittings and explore the in-store experience.
Increase website traffic and translate online interest into in-store visits, while positioning Intima as an authentic, intimate, and highly curated shopping experience.
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Increase in position on Google search
95%
Growth in engagement
3.8k
Increase in social media impressions
110k
The results of strategic content with data-driven execution in 3 months
The Results