Marea Beachfront Villas
Social media
FEATURED client
A luxury beachfront resort in Zihuatanejo, Mexico, featuring individually-owned branded residences along a pristine 10-mile stretch of white sand beach. As a boutique property offering high-end accommodations, wellness experiences, and a beach club operated by Parcela, Marea needed to establish a strong digital presence to attract discerning travelers and potential property owners.
Location: Playa Blanca, Zihuatanejo, Guerrero, Mexico
Property Type: Luxury Beachfront Villas & Branded Residences
Target Market: High-net-worth travelers, wellness seekers, luxury vacation rental guests
The Ask:
Elevate Marea Beachfront Villas' social media strategy to:
-Increase brand visibility in the competitive luxury travel market
-Drive direct bookings and reduce reliance on OTAs
-Showcase the unique branded residence concept
-Communicate the property's wellness-focused experiences
-Build engagement with potential guests and property buyers
The Challenge:
Luxury hospitality content requires more than beautiful photos—it demands a strategic approach that:
-Balances aspirational luxury with authentic, relatable storytelling
-Showcases both the property amenities and the destination experience
-Differentiates from competitors in Zihuatanejo and the broader Mexican Pacific coast
-Converts social media engagement into actual bookings
-Appeals to both vacation rental guests and potential property investors
The property needed a digital presence that reflected its positioning as a sanctuary for rest, connection, and wellbeing—not just another beach resort.
The Plan:
-Social media optimization across Instagram, TikTok, Facebook
-Strategic content creation (3x/week)
-Community engagement (7-hour response time)
-Monthly analytics and optimization
The Results:
Within just 3 months, posting 10 total posts per month, we grew Marea to:
🎯 121,600+ Views (+22.6% growth)
💬 2,200+ Interactions (+140% growth)
⏱️ 2h 34m Watch Time (+99% growth)
🎯 100% Organic (zero ad spend)
The Impact:
Positioned Marea as #1 property in Zihuatanejo. Increased direct bookings and brand recognition through consistent, high-quality content.
Additional Results: Bookings + Sales = 100%+ ROI
How We Helped Marea
Strengthen Its Digital Presence
The case study
A luxury beachfront resort in Zihuatanejo, Mexico, featuring individually-owned branded residences along a pristine 10-mile stretch of white sand beach. Marea needed to establish a strong digital presence to attract discerning travelers and potential property owners.
Location: Playa Blanca, Zihuatanejo, Guerrero, Mexico
Property Type: Luxury Beachfront Villas & Branded Residences
Target Market: High-net-worth travelers, wellness seekers, luxury vacation rental guests
The Ask:
Elevate Marea Beachfront Villas' social media strategy to:
-Increase brand visibility in the competitive luxury travel market
-Drive direct bookings and reduce reliance on OTAs
-Showcase the unique branded residence concept
-Communicate the property's wellness-focused experiences
-Build engagement with potential guests and property buyers
The Plan:
-Social media optimization across Instagram, TikTok, Facebook
-Strategic content creation (3x/week)
-Community engagement (7-hour response time)
-Monthly analytics and optimization
The Results:
Within just 3 months, posting 10 total posts per month, we grew Marea to:
🎯 121,600+ Views (+22.6% growth)
💬 2,200+ Interactions (+140% growth)
⏱️ 2h 34m Watch Time (+99% growth)
🎯 100% Organic (zero ad spend)
The Impact:
Positioned Marea as #1 property in Zihuatanejo. Increased direct bookings and brand recognition through consistent, high-quality content.
Additional Results: Bookings + Sales = 100%+ ROI
How We Helped Marea
Strengthen Its Digital Presence
The case study
