I like to ask business owners,
“Who is managing your social media?” and here are the responses I often get:
“I get business from word of mouth, so I don’t need social media.”
“I don't have the time or money to do it.”
“It’s not worth the money.”
“I’ve worked with a marketing agency in the past, and I didn’t see any results.”
These are all great reasons not to need social media marketing. Even if you feel like sticking to your guns, you should know exactly what return and benefits your competitors are receiving from having an updated and ongoing social media presence.
What is the ROI of Social Media Marketing?
1. Awareness
With every piece of content posted on your social media, you are getting more eyes on your products and your brand.
Awareness is not an automatic tangible return on investment. But it slowly builds in the background over time. It reinforces your product and brand every time a user sees your content.
This means your name and business are getting subliminally stuck to the top of their heads.
The impact? It is said a user needs to see the product or brand messaging 7 times before they consider buying it.
The Rule of 7 emphasizes the importance of repeated exposure for enhancing recognition and improving retention.
Repeated exposure is crucial because it builds familiarity and credibility, ultimately influencing your audience’s behavior over time.
This means you're slowly ticking off those views, getting them closer and closer to a purchase or sale.
2. Makes the purchase easier and more accessible
The ROI of social media content is it bypasses location limitations. Unlike a static ad, if your content can spread globally, you can reach bigger and more diverse audiences, giving you more market share of your niche and growing beyond your locality limitations.
3. Warm leads
One of the most impactful parts of social media marketing is that the leads you get from the content are WARM leads.
Rather than outreach by your sales team or hoping to be clicked on in Google ADS, your content is an extension of the product itself; this means that those who do reach out via your socials or website are already interested in your product, and most likely know exactly what's they want, or what they are getting.
This is the best because it gives your sales team an advantage, knowing that they are past the discovery process and already more likely to be ready or interested in making a purchase.
4. Sharable content that spreads faster than word of mouth
Much like the global spread, a content piece that performs well spreads faster than a game of telephone; the time one dinner party, where a few friends might recommend your business name, your content piece could have been shared hundreds of times, jumping from inbox to inbox, directly from friend or family pages.
This is the modern way of word of mouth, and it can be scaled and maximized to turn a profit.
The real numbers
The average ROI for social media marketing campaigns is around 250%, meaning for every dollar spent on social media advertising, businesses can expect to generate $2.50 in return.
In 2025, it’s predicted that global revenues from social media platforms will reach nearly $700 billion.
90% of customers reported that UGC has a greater impact on their buying decisions than traditional advertising.
Understanding your audience is essential for success. Currently, 61% of businesses use social listening, and more than 82% of marketers use it for strategy planning.
YouTube receives about 30 billion monthly visits and commands an audience of over 2.5 billion people.
With over 3 billion monthly active users, Facebook is the most popular social media platform globally. This large audience is just one reason Facebook remains the social media platform with the second-highest ROI compared to YouTube.
Get your marketing on point
Looking for a social media marketing agency to be your creative partner? Book a consultation today, and we’ll get you scheduled within 24 hours.
At Hustle, we help you get more customers through digital marketing services such as:
- Social media advertising
- SEO optimization
- Online marketing
- Influencer marketing
- Instagram marketing
- Branding services
- And more.