Hi business owners, chances are you've been DIYing your social media content, and you may feel overwhelmed.
I'll start off by saying that creating social media content is the job of a whole team! It is not meant to be handled by one person. We commend you for doing all this hard work so far. But it's time to step it up and create some content that will bring in results.
Discover our top 7 content ideas for April 2025:
Each of these ideas has a purpose and, when paired together, a multi-pronged, targeted approach that is guaranteed to bring results.
1. Informative carousel
Carousel ads are an advertising format that combines several videos or images into a single ad (Sprout Social).
Use this carousel as a chance to communicate who you are, what you offer, and to whom. This can include your basic services or mission so that new followers can refer to it.
You will be pinning this to the top of your Instagram feed, LinkedIn, etc, so make sure the information is accurate and up to date. (Level 2: Film a video)
2. Behind the scenes:
Shoot a short video of what goes on behind the scenes of the business.
- Service:
Take them through your work process
- Product:
Show them how you package products
- Lifestyle:
Take them through your daily routine and highlight the product or service. The goal here is to boost engagement and keep people's eyes on your page.
3. About the founder story
Take a video or create a carousel that gives some info on you or those who work on your business. This is your chance to give people a reason to like you and, therefore, be more receptive to your product. Some people might even have a lot in common, or you can inspire them to be the solution for what they need. These are the perfect match!
4. Product closeups
Use high-quality photos or videos of the product or brand, often throughout your content; this can be snuck in with your more engaging content to remind people what you're selling.
5. Walk through the product or service
This is a great opportunity to make the customer feel like they are already part of your service and have bought your product. This experience gives them the opportunity to decide whether or not they want to buy or not. If you have a service, take them on their appointment or give them a sneak peek of the onboarding process, etc.
6. Partner with a micro-influencer or create user-generated content (UGC)
Create content with a familiar face or a customer! This helps build trust because there are now honest testimonials of the product or service coming from a third party; this helps build trust and safety, increasing buying likelihood.
7. Branded photoshoot
This is the fun part! Take pictures of your team or product in a setting that reinforces the experience you are hoping to give your customers.
8. Bonus: Sharable giveaway
Here's some fun content that can boost engagement and make your content even more popular. Give your followers a chance to win a product by creating content as a contest or giveaway. You may feel like you're losing money, but imagine this as a paid ad. You most likely will spend less than you would on a well-performing ad.
Get your marketing on point
Looking for a social media marketing agency to be your creative partner? Book a consultation today, and we’ll get you scheduled within 24 hours.
At Hustle, we help you get more customers through digital marketing services such as:
- Social media advertising
- SEO optimization
- Online marketing
- Influencer marketing
- Instagram marketing
- Branding services
- And more.