What is a lead generator or lead magnet?
A lead generator, also known as a lead magnet, is an offering or process on your website that is set up to collect leads or user information. You may be familiar with the annoying pop-ups that come up on websites when you're shopping, and they may offer a discount in exchange for your email.
As annoying as they are, an effective lead magnet is irresistible to the viewer and works to keep your users hooked on your email newsletters, reminding them of your products or services in a sneaky but appealing way.
Think of it this way:
Your website is currently a landing page where people can learn more about your business. Unfortunately, most people are just window shopping, and you'll see this in the form of "Bounces" on your webpage.
Once a user leaves, that might be the last time they ever look at your website or consider your product.
A lead magnet is the best way to get them into your marketing funnel.
What is the ideal process?
1. Run ads or share social media content
2. Drive traffic to your website
3. Capture leads with a lead magnet
4. Nurture leads with email newsletters
5. Convert leads into customers
People don’t buy right away; you need to nurture the relationship to convince them to purchase your offering.
Email newsletters offer a more direct and personal way to reach your audience, and have been proven to be extremely effective, as your messages land directly in your target's inbox.
Here are two effective strategies to retarget your audience:
1. Soap Opera Sequence:
The Soap Opera email series introduces customers to your services and products. Its primary purpose is to establish trust and provide the information they need to make an informed purchase.
Goal:
Convert customers within the first 7 days
Frequency:
One email per day for 5 days
F2. ollowed by: Seinfeld Sequence
Nobody likes to be marketed to.
Anytime you encounter something that seems like a promotional email, your defenses instinctively rise.
The Seinfeld email sequence is created with this in mind.
Only 10% of a Seinfeld email is intended to sell, while 90% of it is curated for the pleasure of your audience.
Seinfeld sequences focus on reduced frequency over time and have been proven effective by millions of marketers.
Goal:
Be vague and engaging enough that audiences won’t unsubscribe. No urgency or goal in mind other than keeping people informed.
Frequency:
Can go on forever and convert a lot of people over time. (You’ll be surprised!)
But a lead magnet is only effective if it’s not annoying!
Here are some of the most creative and effective lead magnets:
1. Gamified Popup:
A gamified popup is a campaign designed to engage website visitors with an interactive activity, such as spinning a wheel with prizes, to receive a reward. Gamified popups are more effective at driving conversions compared to traditional popups due to their interactivity.
2. Full page lead generator:
Another great lead generator is one that fills up the whole webpage and looks less like a pop-up, making it less likely for your audience to instantly click out of it in annoyance.
3. Consultation forms:
Lead forms allow visitors to submit their information, helping you gather more data about them and turn them into warm leads.
How can you set up a lead magnet for your business?
Schedule a consultation with us, and we can discuss how to optimize your website with our digital marketing and management services.
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